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What You Should Know About An Advertising Guide On (computer geeks) Facebook

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By MIKE SELVON

 Have you ever wondered how money is made on social networking sites like MySpace and Facebook? People make money on these websites each day through their advertising services. But is it worth the time and effort it takes to create a banner ad and a link?

That is a question only you can answer. There is no definitive advertising guide that will help you make the money you want through the use of Facebook, yet there are things you can learn about the website.

Facebook is a social networking website devoted to promoting interaction between its members. People use the Facebook application as a way to share stories, find friends or promote a website/store. They do this through blogging and through bulletins found on the Wall within Facebook.

You can post networking news for the world to read through your profile. If you are a small business owner and wish to display your products, then simply upload photos into albums so that visitors and friends can see your merchandise. This may lead them into your store or to your website.

The best advertising guide or advice you can use will come from business experts. The key is getting an ad that attracts attention and makes people want to visit your website.

If you have ever been on Facebook or MySpace, then you have seen the ads that are strewn across the top of the profiles or to the sides. These are designed to catch your attention and hopefully make a purchase. Haven’t you always wanted to win a free ringtone?

Often times, we hear about merger news about Facebook being acquired by a large company, such as Google or Yahoo. As of yet this has not occurred and if founder Mike Zuckerberg has anything to say about it, it will not be happening anytime soon. This means that for now your advertising services are still in need.

When you advertise through a banner ad, Facebook gets a portion of the sale. It is this portion that allows Facebook to remain free to the public. It will stay free as long as there is daily advertising by companies and businesses that want to put their banner ads onto the site.

As mentioned above, media facts are not always correct. Everyone posts stories about how Facebook is failing to generate enough money to keep operating. They say that it will eventually be totally eclipsed by social networking giant MySpace.

You cannot heed all of these news stories if you are trying to create a business with Facebook. Any advertising guide will tell you to research the facts but it still takes some luck to make it all work.

A free gift awaits you at our portal site, where you can enrich your knowledge further about a facebook advertising guide. Your comment is much appreciated at our face book com blog.

Best Practices For Your Email Newsletter
By Karen Scharf

 Email newsletters are an excellent way to market your business, highlight your expertise and build a relationship with your prospects and customers. Email newsletters are relatively easy and inexpensive to produce, but that doesn’t mean they’re fool-proof.

You’ll need to deal with CAN-Spam laws, delivery problems, rendering issues, etc. But by using a little common sense, having some common courtesy and following a few best practices, you can produce your own email newsletter on a regular basis.

I’ve determined the best practices for email newsletters are:

Deliverability is job one.

Obviously, if your newsletter isn’t getting delivered, it’s not getting read. Check your SPF record, monitor your reputation and sender score, register with the feedback loops.

If you don’t want to deal with the technical aspects, hire an expert. This issue is just important to ignore.

Give’em what they want.

Every issue of your newsletter should be relevant to your niche. In many cases, this will mean segmenting your list and sending different mailings based on individual preferences.

Readers who have responded to a particular article in the past can be segmented from the non-responders; people who have clicked a particular ad can be sent a follow up notice; etc.

Test your newsletter with many configurations.

Get multiple email accounts for testing purposes. Test in different browsers, different email clients, mobile devices, etc. Yes, it’s time consuming, but this IS your business we’re talking about.

If you can’t take the time to ensure your newsletter looks professional, how can your readers trust you will take the time with your services?

Test your newsletter without your graphics.

The majority of email clients have images turned off by default. Make sure your newsletter makes without the graphics. Never rely on an image to relay the message.

Get to the point quickly.

There are thousands of email newsletters and online sources vying for your reader’s attention. Respect your subscribers’ time, be succinct, say what you need to say and move on.

Don’t delete your links too soon.

If your newsletter provides great content (which it should) your readers will save it and refer to it later. I’m always amazed when I see links being clicked six weeks after an issue was sent.

Leave your landing pages up and - especially if you have advertisers in your newsletter - track your metrics for several weeks into the future.

Don’t be afraid to ask for the sale.

And provide multiple opportunities for your readers to respond. It’s true that your newsletter needs to provide valuable content and build a relationship with your readers, but you also need to pay your bills.

After all, you’re running a business, and your newsletter is strictly a vehicle for marketing your business and highlighting your expertise.

When advertising a product or service in your newsletter, be sure to include multiple links of different types. Some readers will click the images, some will click the headlines, some will click body copy.

Believe it or not, some readers will actually get insulted and even complain when you try to sell something. But don’t worry about them. They only want the freebies and have very little respect for you or your talents; they are definitely not your ideal customer.

Stay up to date with industry regulations and best practices. Spam filters are constantly changing, ISP regulations are constantly changing, new email clients are being introduced; it’s important to stay on top of these changes to ensure deliverability, readability and compliance.

Karen Scharf is an Indianapolis marketing consultant who works with small business owners and entrepreneurs. She offers several whitepapers, free reports and checklists, including her FREE Can-Spam checklist and FREE email pre-flight checklist to ensure your emails get delivered, get opened and get read. Download your copies at http://www.ModernImage.com.

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Tuesday, November 18th, 2008 at 2:15 pm and is filed under news. You can follow any responses to this entry through the RSS 2.0 feed. You can leave a response, or trackback from your own site.